ASHEVILLE, NC -- Branding 123: Build a Breakthrough Brand in 3 Proven Steps has just been published in e Book form. The new eGuide provides readers with a comprehensive yet simple plan to follow so they can (1) build a brand positioning statement, (2) build a brand identity, and (3) build a brand marketing plan.
Branding 123 was written by branding expert Barry Silverstein, co-author of the book The Breakaway Brand (McGraw-Hill). Silverstein is a senior contributing writer to Brandchannel.com, the world's leading online branding forum and teaches an online branding course at KSURF University. He has thirty years of experience in branding, advertising and marketing and ran his own direct and Internet marketing agency for two decades.
"Branding 123 includes strategies and techniques I learned from working with and writing about some of the world's great brands," says Silverstein. "The eGuide walks small business owners through a proven three-step process for building a breakthrough brand from start to finish. Most brand marketers can't invest the kind of dollars large companies spend on brands, but they can benefit from applying the same principles the big guys use to build a breakthrough brand."
Branding 123 is the first in a new series of "123 eGuides" designed for today's reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide provides a functional overview rather than a detailed roadmap. Every 123 eGuide includes additional resources if the reader wants to learn more. 123 eGuides are being published exclusively as eBooks and will be priced at $2.99 each to provide maximum value at minimum cost.
Branding 123 (ISBN 978-1-4660-6125-5) is currently available at the Amazon Kindle store and on Smashwords.com. It will soon be available for the iPad, Nook, and on other leading eBook platforms. For more information about the eGuide, visit the publisher's website: www.123eguides.com.
A complimentary PDF of Branding 123 is available to bloggers and journalists upon request.
Contact the author:
Barry Silverstein
bdsilv@mail.com
(828) 335-3377
www.123eguides.com
