ASHEVILLE, NC -- Product Launch 123: Launch a Product or Service in 3 Proven Steps has just been published in e Book form. This new eGuide offers small businesses an overview of a proven product launch process so they can (1) conduct market research, (2) create and market test a prototype, and (3) successfully launch a product or service.
Product Launch 123 was written by Barry Silverstein, author of the eGuide, Branding 123 and co-author of the book The Breakaway Brand (McGraw-Hill). During his thirty year career, Silverstein has helped companies large and small launch scores of products and services. As a brand and marketing consultant with the Small Business Center at a college in Asheville, NC, he helps business owners launch new products. Silverstein is an expert in branding and marketing and ran his own direct and Internet marketing agency for two decades.
"If you want to bring a new product or service to market, Product Launch 123 offers you a proven 3-step process to minimize risk and maximize success," says Silverstein. "The eGuide shows product inventors and developers how to research and uncover markets for their products. It also discusses the importance of creating and market testing a prototype, something overlooked by many product developers. Product Launch 123 is loaded with tips and techniques that will help anyone successfully launch a product or service."
Product Launch 123 is the second in a new series of "123 eGuides." The first 123 eGuide is Branding 123: Build a Breakthrough Brand in 3 Proven Steps. 123 eGuides are designed for today's reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide provides a functional overview rather than a detailed roadmap. Every 123 eGuide includes extensive additional resources if the reader wants to learn more. 123 eGuides are being published exclusively as eBooks and will be priced at $2.99 each to provide maximum value at minimum cost.
Product Launch 123 (ISBN 978-1-4657-1509-8) is currently available at the Amazon Kindle store and in all eBook formats at Smashwords.com. It will soon be available for the iPad and nook. For more information about the eGuide, visit the publisher's website: http://www.123eguides.com.
A complimentary PDF of Product Launch 123 is available to bloggers and reporters upon request.
