SAN FRANCISCO, CALIFORNIA -- On July 7th, eLUXURY.com launched world-renowned luxury label Proenza Schouler, including online exclusives of their pre-fall and fall collections-a showcase of detailed skirts, feminine and classic dresses, elegant tops and timeless trousers.
In designing the fall/winter 2008 Collection, including Proenza Schouler dresses, founders Jack McCollough and Lazaro Hernandez aimed to strip away any elements of artifice and to focus on purely formal issues. Exercising reduction without minimalism, the underlying Proenza Schouler fall theme involves seamless clothing inspired by the unique and charming innocence of paper airplanes. The design duo implemented fragile, tactile textures in satin, felt, and boiled wool, evoking a certain warmness and gentility. Colors are vibrant and earthy, and elements of saddlery summon notions of traditional Americana.
Standout pieces from the Proenza Schouler fall collections include the signature bustier camisole available online exclusively at eLUXURY.com, which flaunts an elegant sweetheart neckline, lustrous silk satin, and a sexy yet comfortable fit. The double-breasted felt and tropical wool dress is a classic and easy-to-wear style, enhanced with coat-like details, which can be worn on its own or accessorized with a belt and tights.
The Proenza Schouler fall collection features Proenza Schouler leather jackets and essential layering pieces, including a new staple, the wool capelet. With wide cropped sleeves, a relaxed fit, and presented in tropical wool, this coat is an ideal addition to any fall wardrobe. The silk twill tee, online exclusively at eLUXURY.com in two autumn-ready colors, features a voluminous, flowy fit with dropped shoulders and a loose neckline, ideal for layering over a long-sleeve basic top or paired with a classic pencil skirt.
Considered the future of fashion, McCollough and Hernandez have received critical acclaim since their collaboration as students at Parsons School of Design in New York City. Teaming up for their senior collection, the two exceeded all expectations, receiving such rave reviews that their entire line was purchased by Barneys New York. Inspired by the success of their joint effort, they launched their own independent label, named after their mothers' maiden names.
The international success of the first Proenza Schouler collection in spring 2003 reinforced their unparalleled talent, immediately positioning the label as a global luxury brand. Over the past five years, Proenza Schouler has received a series of very distinguished awards including the CFDA/ Swarovski Perry Ellis Award for Ready-to-Wear in 2003, the CFDA/Vogue Fashion Fund top award, and the CFDA Womenswear Designer of the Year Award in 2007.
Proenza Schouler's designs have been recognized by internationally acclaimed museums such as the Victoria and Albert Museum in London, the Metropolitan Museum of Art, and the FIT Museum in New York. Each of these museums has showcased and purchased Proenza Schouler designs as part of their archive.
Launched in June 2000, eLUXURY.com is the premier online fashion retailer, featuring the hottest designers, must-have trends, online exclusives, accessories, beauty and children's collections, and an exclusive Louis Vuitton boutique. eLUXURY boasts a prestigious brand line-up that includes Dior, Fendi, Marc Jacobs, Dolce & Gabbana, Versace, and Maison Martin Margiela. eLUXURY is owned by Moët Hennessey Louis Vuitton (LVMH), the world's leading luxury goods group.
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