Popular Inspirational Lifestyle Company Introduces Organic Tees

CHICAGO, IL -- Chicago area-based be.ology has become wildly popular for its tees displaying positive messages like be.kind, be.you, be.strong and be.inspired. This spring the company introduces its organic line of tees with a new positive message called be.ology cares, environmentally conscious fashion that supports care and compassion for the universe.

The new be.ology cares line includes scoop neck tees in indigo and moss and a vintage-like eco-heather pullover hoody with be.ology's newest message - be.compassionate. Both items are soft and safe for the environment. The organic cotton fabric is grown using methods and materials that have a low impact on the environment.

"The philosophy of be.ology is organic in its nature," said co-founder Linda Horwitz. "Our goal is to make the world a better place through the mind-body connection. Now, with the organic line, we're making the world a better place through the mind-body-earth connection."

Created by lifelong friends Alison Smetana and Linda Horwitz, be.ology's focus is to create an inspirational lifestyle company that encourages people to surround themselves with positive messages and energy to be come who they are truly meant to be. The duo is passionate about spreading positive thoughts, words and energy to initiate a movement of compassion, acceptance and empowerment in the world.

"We strongly believe in the impact positive thinking has on personal energy, and the type of energy you attract," said co-founder Alison Smetana. "be.ology's messages positively affect the person wearing the shirt and those who read it. We want everyone to experience this and be empowered in their everyday lives."

be.ology was built in conjunction with research supporting the impact of simple words of empowerment on human state-of-mind and overall health. There is evidence and ongoing study in this area, but research so far suggests that positive thinking (and generating positive energy) can improve immune system function, and assist people in coping better with illness or disease, both mentally and physically. It may even open more doors for success and opportunities.

"Each of us has the power to live our best life and make the world a better place by spreading positive thoughts, messages, and energy," said Horwitz.

be.ology started a few years ago with a line of high-quality fashionable shirts with powerful and positive messages including be.you, be., be.kind, be.strong, be.loved, be.greatful, be.free, and be.hopeful. The company has since grown to include a be.charitable line (benefiting a variety of charities and not-for-profits), an expanding clothing line and home products. It anticipates more additions to the be.ology clothing line in 2008 including the introduction of new be. messages.

About be.ology™
Located in Northbrook, IL, be.ology was created by lifelong friends Alison Smetana and Linda Horwitz to fulfill a common hope to make the world a better place through the mind-body connection and using the power of positive thinking. The duo is dedicated to spreading positive thoughts, words and energy to initiate a movement of compassion, acceptance and empowerment in the world. be.ology offers top of the line fashionable shirts, coffee mugs, blankets and soy candles with powerful and positive messages to change lives and the world. The company has built its line of shirts in conjunction with research supporting the impact of these simple words of empowerment on human state-of-mind and overall health. Visit www.beologyonline.com or www.beologyonline.com/media for the online press kit and photos.

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