LEICESTER, UK -- A relatively newcomer to the fancy dress industry; Fancy Dress Shack has hit the ground running since their launch in January 2010. This online retailer for all things fancy dress has burst onto the scene with a vibrant and outgoing personality as judged by the tone of their blog articles, which provides sound advice and ideas on a range of fancy dress related topics from festivals to fifties costume parties. They also seem to be living up to their claim of outstanding customer service, their online EBay shop has just hit 10,000 positive feedbacks after only 10 months of selling within the popular EBay channel. Some of their customer's comments talk highly of their fast delivery and good value postage and in the true EBay vernacular, lots of A+++++ ratings from their followers.
So what are the secret ingredients to running a successful online fancy dress business? We asked the opinion of the marketing director Keri Williams from Fancy Dress Shack about the most important factors for online retailers in the current marketplace.
"For us, it all starts with our valuable customer. They are at the heart of every decision we take. If we can give our customers exactly what they want, when they want it, at a price that they are happy with and offer superb customer service at every touch point along the transaction, that is absolutely key. We try to go one step further on our customer service, with our phone lines open from 8.30am until 9.00pm Monday to Friday and we even offer some Saturday and Sunday hours where the phone will be answered for customer queries. We recognise the importance of being available for our customers when they need us and have structured our phone service to offer exactly this. As a consumer myself, it is hugely frustrating when dealing with online shops who don't make their phone number readily available, or when you do call, you are kept on hold for minutes at a time. Here at Fancy Dress Shack, we are determined to offer superior customer service on the phones and through our email.
A fast and easy to navigate website is very important. We hope our website is inviting and easy to use and we invest in ensuring we keep up with the latest usability trends, which again puts the users in control of their shopping experience. When shopping online, visitors to websites need to evaluate which websites are trustworthy and honest. That's why we provide many reassurances to our customers through a set of guarantees; an excellent 7 day return policy, fast refunds and a price match promise. This set of guarantees outlines to our customers, fancy dress shack's code of conduct and delivering these guarantees day in and day out is incredibly important for retailers in the 21st century, especially if they want repeat business.
Of course product range is vital. We are working hard with our suppliers on creating new innovative product ranges, that will see a new women's collection of fancy dress launched this year that will offer many more trouser options in women's costumes for example, along with an enhanced plus size outfit range. We are also hugely excited about Halloween this year, our customers can anticipate the infamous Chucky costume to be available, along with Shrek and Fiona Fancy Dress and we have some amazing new zombie costumes and seven deadly sins outfits, all in time for Halloween 2011."
One to watch, Fancy Dress Shack seem to be a rising star in the online fancy dress industry.
Visit the website; www.fancydressshack.co.uk or visit their blog; http://blog.fancydressshack.co.uk
