John Dellaria Announces New Salon Haircare Line in Soho, NY

SOHO, NEW YORK -- John Dellaria, creator of the Pyrametrics Cutting Method®, has done it again. His sulfate-free SHUGA Haircare line is available in professional salons in the US and Canada. Ariella Inc, manufacturer of the SHUGA Haircare line, introduces eight retail and professional use products for the salon market. 

The catalyst for the line creation is consumer demand for strengthening and conditioning non-animal proteins that perform exceptionally without negative side effects. To meet this demand, all products contain SHUGA Complex™. Yogurt proteins and natural plant and milk sugars in SHUGA Complex™ are delivered into the hair using nanotechnology. 

The Sulfate-free SHUGA shampoo and SHUGA conditioner are formulated to minimize color fade in highlighted hair. Aerosol Leave-In Conditioner is the salon industry's first aerosol-delivery conditioner for wet or dry hair. Styling tools STAY and DRESSY MIST and D Chrome Bleach, products previously marketed under Dellaria's Ariella product line are now repackaged under the SHUGA label. 

John Dellaria's proven artistic wisdom, scientific research, extensive salon testing and advanced knowledge of what hair requires to perform are what makes SHUGA from Ariella Inc. the hottest new professional hair product on the market. 

About Ariella Inc. 

Ariella was established in 1990 by John Dellaria and Joe Tucci. Compared to America's mass-market salon brands, Ariella is known as an intimate company and respected as one of the leading innovators in hair care packaging and formulation. 

Media Contact:
Pennie Landry, Project Provocateur
Ariella Inc.
plandry@shugahaircare.com
pennie@landry.net
225-229-7242
http://www.shugahaircare.com 

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