Famed International Luxury Brand Opens Flagship Boutique in the US

SALT LAKE CITY, UTAH -- After 30 years serving the international luxury corners of the world Korloff opens its first exclusive Korloff boutique in the United States. The flagship US boutique opened in Salt Lake City, Utah in early February of this year. At 2,000 square feet the boutique is presently the largest in the world and is anticipated to serve as the US headquarters and training facility for all future US based boutiques.

Salt Lake City became the city of choice for Korloff after research revealed that the city holds a strong and dynamic luxury market which is often overshadowed by an ultraconservative perception of the city and state. Furthermore, when comparing Salt Lake City to the typical luxury cities in the US its economics were by far the most compelling. "We anticipate that Salt Lake City will become recognized as one of the strongest economies in the US, and that Korloff's early entrance into the city will allow us to establish ourselves within the community before other luxury brands take notice" says Chris Meek, Vice President of Business Development. "In addition, Korloff's chairman fell in love with the city during his visit over the 2002 Olympic Winter Games held in Salt Lake City. He fell in love with the warmth of the people and character of the city."

At the center of Korloff is an 88-carat black diamond, the "Korloff Noir." The legend of the diamond plays into all aspects of the brand, with all collections inspired by the magic of the diamond's legacy. The Korloff Noir was, for several generations, the prized possession of the Korloff Sapojnikoff family, part of the Russian nobility. The diamond is said to bring happiness, good luck and prosperity to all those who come in contact with it. 

In September, Korloff will hold its official grand opening of the flagship US boutique. During this event the 88-carat Korloff Noir will travel with Korloff founder Daniel Paillasseur to Salt Lake City and will be on display to VIP guests during grand opening events. 

About Korloff
A luxury brand known internationally for its exquisite lifestyle collections, Korloff distributes its exclusive fine jewelry, Swiss watches, diamonds, haute couture and accessories through more than 45 exclusive boutiques worldwide, and over 450 points of sale. Korloff is also famed for holding the world's largest black diamond, the Korloff Noir, weighing in at an exceptional 88 carats. Serving as its talisman, the black diamond embodies the spirit of Korloff, which brings happiness, good luck and prosperity to all.

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