LONDON, UK -- Market share figures, compiled by FreeBingoHunter.com, show that Tombola Bingo continues to occupy the top spot in the UK online bingo market with a share of 17.16% of all "paid for" bingo players. Tombola strengthened their positioning in August with a new prime time TV advertising campaign and the launch of a new product: Bubble Wrap Bingo.
The nearest competitors to Tombola Bingo were Gala Bingo, which took a market share of 12.13%, and Foxy Bingo which saw its 3rd place share at 8.83%. However, Cashcade, owner of Foxy Bingo and other brands such as Cheeky Bingo and Little Big Bingo, had an overall market share of 18.35%, making it the biggest online bingo company in the UK. The top ten rankings also reveal that bingo newcomer, Costa Bingo, has taken the number 10 spot in less than 3 months since its launch. The top ten slots remain highly competitive and a number of online bingo sites are less than 0.5% away from joining the top flight. Posh Bingo, Mirror Bingo, Bet365 Bingo, Paddy Power Bingo and Crown Bingo were all within striking distance of the number 10 spot.
Worthy of note is the huge impact that free bingo sites are currently having in the UK bingo market. When free bingo games and player numbers are included in the market analysis there is significant movement in the rankings: Gala bingo loses its number 2 spot to Cheeky bingo, which has the accolade of being the biggest free bingo site in the UK, and Tombola's market share drops by over 3%. The sheer number of UK players now playing free bingo is demonstrated by 4 of the top spots being occupied by sites which offer free bingo all day, every day.
Spokesman for FreeBingoHunter.com Simon Smiley commented: "It is surprising to see how quickly free bingo has taken hold in the UK bingo market. With Cheeky Bingo being the first and biggest free bingo site; these figures also demonstrate the continued benefits to bingo companies which are first to act."
Table 1: Market Share of UK online bingo by player numbers excluding free bingo games in August 2009
Bingo Site %
1. Tombola 17.16
2. Gala Bingo 12.13
3. Foxy Bingo 8.83
4. Jackpotjoy 8.62
5. Mecca Bingo 6.43
6. Ladbrokes 4.70
7. Sun Bingo 4.66
8. Wink Bingo 4.54
9. William Hill 3.61
10. Costa Bingo 2.58
Table 2: Market Share of UK online bingo by player numbers including free bingo games in August 2009
Bingo Site %
1. Tombola Bingo 13.22
2. Cheeky Bingo 10.18
3. Gala Bingo 9.64
4. Foxy Bingo 6.80
5. Jackpotjoy 6.78
6. Foxy Zero 6.71
7. Costa Bingo 6.54
8. Posh Bingo 5.21
9. Mecca Bingo 4.95
10. Wink Bingo 3.81
Notes relating to this analysis:
FreeBingoHunter.com, the web's free bingo game finding website, surveys real time bingo game data from the following sites to provide a UK market sample:
888Ladies, Bet365, Bingo Scotland, Bucky Bingo, Cheeky, Bingo, Crown, Dream, Foxy, Foxy Zero, Gala, GameVillage, Moon/Spectra/Glorious, Golden Hat , Gone, Graces, Harrys, JackpotCity, Jackpotjoy, Ladbrokes, Little Big,Littlewoods, Mecca, Minxy, Mirror, Paddy Power, Party, Posh, Sun, Think, Tombola, William Hill and Wink.
More detailed statistics are available from Freebingohunter.com directly.
