Celebrate Earth Day with Delicious Peak Organic Beer

PORTLAND, MAINE -- Concern for the environment doesn’t have to stop at the recycling bin or grocery cart, according to Jon Cadoux, 29, the passionate beer brewer who founded Peak Organic Beer, one of the nation’s first organic beers. Cadoux says that we can apply that same awareness to our choice of beer, too.

“Peak Organic Beer tastes delicious because it’s organic. It’s craft brewed with only the purest organic ingredients that are grown without toxic and persistent pesticides, chemical fertilizers and fungicides. The absence of these toxins makes our beer tastier and more enjoyable for you and the planet,” explains Cadoux.

Peak Organic Beer comes in three distinctive flavors: Pale Ale, complex and hoppy; Nut Brown Ale, smooth with a nutty finish; and Amber Ale, lively with a subtle roasted character.

The ingredients in Peak’s beers are made without toxic and persistent pesticides and chemical fertilizers. These substances can cause soil degradation and chemical runoff that contaminates water sources and the ecosystems that they support.

“Healthier soil grows tastier barley and hops,” says Cadoux. “By supporting organic agriculture, we believe that we can make the most delicious beer possible and feel good about the positive environmental contribution we are making.”

Organic Beer: Taking Off!

Organic beer is made the same way as conventional beer, except with pure, organic ingredients. The cost of organic beer is about the same as other specialty or imported beers, approximately $7.49-$8.49 per six pack.

Organic beer sales are rising quickly. North American sales were $9 million in 2003 and $19 million in 2005, according to the Organic Trade Association. In 2005, organic beer sales jumped 40 percent, tying with organic coffee as the fastest-growing organic beverage.

The US organic industry grew 17 percent overall to reach $14.6 billion in consumer sales in 2005. Organic foods, the largest segment of the organic industry, grew 16.2 percent in 2005 and accounted for $13.8 billion in consumer sales. Annual growth rates have been approximately 20 percent per year since 1990. (OTA 2006 Manufacturer Survey)

Peak Organic: A Toast to Life’s Peak Experiences

Cadoux has been an avid brewer since 1998. Over the course of his years brewing, Cadoux became interested in organic products, realizing that they were increasingly more delicious than their conventional counterparts. Cadoux began using organic barley and hops for his brews and was delighted to see the taste of his beer enhanced dramatically. At that point, Cadoux decided he would attempt to mesh his passion for the environment with his love for making delicious beer.

Cadoux attended Harvard Business School to sharpen his business skills and Peak Organic Brewing Company was launched shortly thereafter. Peak is brewed in Portland, Maine, and the company has offices in both Maine and Massachusetts

Appealing to an active, health-oriented crowd, Peak Organic invites its customers to come to its website (www.peakbrewing.com) and share their peak experiences in life. Site visitors rate the stories and photos customers post, and the most popular ones end up on the bottle and six-pack container.

Peak Organic is a small brewing company dedicated to making delicious organic beer using the world’s best ingredients. Bottled in Portland, Maine, with offices in Maine and Massachusetts, Peak Organic comes in three delicious flavors, Pale Ale, Nut Brown Ale, and Amber Ale. Look for it in leading supermarkets, specialty/gourmet shops and natural foods stores. For further information, visit www.peakbrewing.com.

MEDIA: For product samples or interviews with the founder or featured customers, please contact the Peak PR Team: Sue McGovern at 781 648 7157 sue@mcgov.com or Lisa Lazarczyk 781 646 0667 lazpr@sbcglobal.net.

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