SEATTLE -- October 1, 2010 -Taco Del Mar, a quick-service casual Mexican restaurant chain featuring Baja beach-style burritos and fish tacos, is driving a one-of-a-kind giveaway with one lucky customer winning a Richard Petty Driving Experience, where they will experience firsthand the thrill of driving a NASCAR-style stock car. To participate in the contest, co-sponsored by Dr Pepper, customers need to purchase one of four specific Taco Del Mar combo meals with a Dr Pepper or other drink at any Taco Del Mar or Del Mar's location throughout the United States.
Starting October 6th, 2010, for every Mondo Burrito Combo, Mondito Burrito & Taco Combo, Taco Salad Combo, or Wet Mondito Burrito Combo purchased, customers will get a punch on a unique Richard Petty promotion punch card. After making just five pit stops at Taco Del Mar and enjoying their combo purchase, customers can enter to win 30 laps behind the wheel of a NASCAR-style stock car, racing at speeds up to 200 miles per hour.
"We're excited to give away this once-in-a-lifetime experience," said Elizabeth Andreini, CMO, Taco Del Mar Franchising Corp. "As a brand that is constantly looking for ways to engage our customers and support franchisees with promotional opportunities like this that are unique and interesting. And, for one lucky individual, NASCAR fan or not, this will be an extraordinary experience. It's such a fabulous prize I wish I was eligible to win, although unfortunately I'm not."
The contest ends on November 30, 2010 and the winner will be selected on December 2, 2010. Contestants must be 18 years to participate; other restrictions apply. To pick up a Richard Petty promotion punch card locate your nearest Taco Del Mar or Del Mar's at www.tacodelmar.com/locations.
About Taco Del Mar
Founded in Seattle in 1992 by brothers James and John Schmidt, Taco Del Mar is a quick-service casual restaurant chain inspired by southern Baja, Mexico and coastal beach shacks known for serving some of the tastiest burritos and tacos. Taco Del Mar was recently named one of "America's Top 10 Best Fast-Casual Family Restaurants" by Parents magazine and one of "America's Top 10 Healthiest Fast Food Restaurants" by Health magazine. As the fresh, fast alternative to traditional Mexican food, Taco Del Mar's ingredients balance taste and nutrition. The completely Trans fat free menu features steamed long-grain rice, lard-free beans, and fresh-made tortillas. Taco shells are baked, not fried, and Taco Del Mar's salsas and guacamole are made with fresh ingredients daily. Taco Del Mar can be found in more than 200 locations throughout the U.S., Canada and Guam. For more information and a list of Taco Del Mar locations, visit www.tacodelmar.com.
Media Contact:
Revolution PR for Taco Del Mar
Jennifer K. Ritchie
jennifer@revolutionpr.com | 206-932-2454
