PuppyPurse Goes Commando for Spring 2007

ORADELL, NJ -- PuppyPurse goes commando with its new spring line, which will make its debut at the Spring 2007 HH Backer Trade Show in Atlantic City at the end of March.

Puff is a washable denim in glorious shades of pink befitting a cream puff ready to defend her toys and treats from all comers. Ruff is a washable denim in beautiful shades of blue that will delight all macho furbabies. Fluff is a slight departure as it is stretchy (for all those furry babes who have had a few too many treats), baby blue (for all babies), and covered with shimmering, opalescent discs.

PuppyPurse will also revise its website to include a 'Stretch Collection.' The PuppyPurses in this collection are perfect for small dogs with larger chests, for dogs who have had a few too many treats, and for those dogs in between sizes. Included will be Marilyn MUTTroe (gold), Silver PAWlish (silver), Raspberry Hearts (wine-color with pink hearts), and Blush (baby pink).

PuppyPurse recently added a Gift Certificate option on its website so gift givers would no longer have to guess the size of their friends' furbabies. Internationally acclaimed, PuppyPurse seamlessly incorporates versatility, comfort, style, and safety. Highly fashionable yet oh-so-practical, the barrier-free PuppyPurse lets furbaby and person cuddle and smooch while they shop, dine out, or party together. Not a stuffy handbag, PuppyPurse is soft, lightweight, and airy. The straps can be worn over the shoulder, across the chest, or used as a leash.

PuppyPurse supports little dogs naturally and is recommended by veterinarians even for little ones who are infirm or physically challenged. Featured on TV (Good Morning America, The Sharon Osborne Show), in newspapers (The New York Times, The Daily Mail), in magazines (The NY Dog, Animal Fair), in books (Pampering Your Pooch: Discover What Your Dog Needs, Wants, and Loves), and in a Swiss museum, PuppyPurse is mkaing furbabies and their people happy from New York to California and from London to Tokyo.

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