Cowboy Crisis Fund - A Hand Up , Not A Hand Out.

MT.PLEASANT, TEXAS -- With no guarantee salaries or injured reserve provisions in the sport of rodeo, these professional athletes are often left with no place to turn when faced with serious, sidelining injuries and the accompanying financial hardship. Recognizing that serious injuries can be traumatic and cause financial worries, Justin Boot Company formed partnerships with the Professional Rodeo Cowboys Association (PRCA), and the Women's Professional Rodeo Association (WPRA) in 1989 to establish the Justin Cowboy Crisis Fund (JCCF).

Priefert Mfg Co and George Strait are teaming up again to help raise money for the Justin's Cowboy Crisis Fund. This year at the 2007 National Finals Rodeo in Las Vegas, Priefert will offer a chance for some lucky rodeo/country music fan to win 4 front row tickets & backstage Meet & Greet passes to a George Strait Concert, and the specially custom painted roping chute from the 2007 George Strait Team Roping Championship.

Justin Cowboy Crisis Fund stands above the rest by dedicating 100% of all contributions received for disbursement to eligible applicants, is made possible by the joint commitment of the Justin Boot Company and the PRCA.

Lend a helping hand to our Professional Rodeo Athletes and give yourself a chance to win this great prize from a country Music legend.