INGLEWOOD, CA -- LA's hottest new woman's athletic apparel company, sports bra designer KALYX Technologies, Inc., announced today the second "KALYX Woman of the Week Award." Says KALYX Founder and CEO, Kimberly Cayce, "It is our pleasure to acknowledge the accomplishments of amazing and inspirational women through the KALYX Woman of the Week Award. As a company, KALYX is committed to helping other women enjoy active and healthy lifestyles, and, our commitment extends far beyond creating revolutionary products. We recognize a need to acknowledge other women, and, to celebrate their accomplishments and their commitment to becoming leaders in their chosen fields."
KALYX announced today that professional surfer, writer, actress, spokesperson and model, Holly Beck, has been named the latest KALYX Woman of the Week. Says Cayce, "Holly embodies the spirit of the KALYX woman in so many ways. We admire her for her dedication to her sport, her inner-strength and beauty and for being a role model and teacher to women young and old.
To see the full article on the KALYX Woman of the Week, visit the official blog of KALYX Technologies, "BUSTED! The Intelligent Woman's Guide to Substance, Style & Sports Bras."
About Holly Beck
Holly Beck is one of the world's top surfers. She is a former NSSA National champ and is currently competing on the WQS. She is a spokesperson for many popular brands and is also known for appearances on television shows such as North Shore Boardinghouse and The Best Damn Sports Show. She also does online surf commentary on many online web casts including the ASP Pro Tour, Surfline, and Go211.com. She enjoys spending time in Nicaragua where she recently started a new women's surf retreat, Suave Dulce.
About KALYX Technologies, Inc.
KALYX has one mission: to protect the precious assets of female athletes. Founded by former NCAA All-American and former professional golfer Kimberly Cayce, KALYX Sports Bras are engineered to work with a woman's body depending on what type of activity she enjoys. KALYX Sports Bras offer revolutionary design, cutting-edge construction, and top-notch composition, creating an overall superior sports bra collection.
Every KALYX Sports Bra incorporates K-FORCE, a revolutionary, ultra-lightweight, quick-dry fabric made from recycled polyester fibers. Each KALYX sports bra helps take three to five 3 - 5 plastic drinking bottles out of a landfill. K-FORCE feels ultra-soft against the skin, offers unprecedented support and moisture-wicking capabilities, and is entirely environmentally friendly.
KALYX launched its new blog, "BUSTED! The Intelligent Woman's Guide to Substance, Style and Sports Bras" as a way to help empower, inspire and motivate other women.
